The Competitive Analysis Excel Template enables you to visualize how your brand/business compares against your competition in any given number of metrics or areas. It helps you to keep track of the areas you hold, or not, sources of competitive advantage against your competitors.
The Competitive Analysis Excel Template enables you to visualize how your brand/business compares against your competition in any given number of metrics or areas. It helps you to keep track of the areas you hold, or not, sources of competitive advantage against your competitors.
Struggling to clearly assess your market rivals? Our Competitive Analysis Excel template transforms messy data into clear, actionable insights so you can outsmart competitors and strengthen your market position.
Built for marketers, founders, and analysts, this competitor analysis template Excel lets you compare unlimited metrics with ease, revealing exactly where you excel and where improvement is needed.
Crafted by Excel Wonders—trusted by hundreds of businesses—our excel competitor analysis template is backed by proven frameworks and years of analytical experience, ensuring accuracy and usability.
With exportable reports and intuitive controls, this competitive analysis spreadsheet empowers data-driven decisions that inspire confidence and drive growth.
Features:
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This excel template is really useful! I can create the best competitive analysis
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You can manage the competitors (columns) in your analysis: • To add a competitor: Click the 'Add Competitor' button. The template supports up to 10 competitors. • To delete a competitor: Select the entire column for the competitor you wish to remove and click 'Delete Competitor'.
The template uses a two-level hierarchy to structure your analysis: • Sections: These are high-level categories used to group related criteria (e.g., 'Pricing', 'Features'). • Factors: These are the specific, measurable items within each section that you use for comparison.
You can manage the sections (rows) of your analysis using the control buttons: • Add: Click 'New Section' to name the section and set its aggregation type (sum, average, etc.). • Edit: Select a section and click 'Edit Section' to modify its details. • Reorder: Select a section and use the up/down arrow buttons to change its position. • Delete: Select a section and click the delete icon to remove it.
Go to the 'Settings' sheet and enter your brand name in the designated field. The name will automatically update in the first column of the analysis table.
Yes. Click the 'Export' button in the top-right corner. A dialog box will appear where you can set the file name, type, and save location for your exported analysis.
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