Customer Journey Map Excel Template

Create the right brand and business strategies with our Customer Journey Map Excel Template, designed specifically for marketers aiming to visually map out the entire consumer journey. This invaluable tool is perfect for those looking to understand what consumers think and feel durign each state of the journey, and how their brand or business should respond to those consumer insights. It also allows you to detail thereafter the specific activations you will implement, along with the key performance indicators (KPIs) to measure success.

Ideal for both seasoned marketers and those new to the field, the Customer Journey Map Excel Template serves as a comprehensive guide to enhancing customer experience and brand performance. This template presents to you a fully customizable grid: you have the ability to show or hide the various stages of the consumer journey, as well as tailor the labels of each row and column to your liking. All this to help you create a journey map that’s unique and tailor-made to your brand.

Features:

• Visualize end-to-end consumer journey
• Fully customizable grid, with editable labels.
• Show or hide rows and columns to create the right journey map for your business.
• Detail your commercial activations across paid, owned, and earned media, with tactics and spend.
• Track and adjust KPIs
• Export functionality for sharing