The Marketing SWOT Analysis Excel Template allows marketers to create beautiful SWOT models (Strengths, Weaknesses, Opportunities, and Threats), intended to help you understand internal and external factors that can make or break your success toward your marketing goal.
The Marketing SWOT Analysis Excel Template allows marketers to create beautiful SWOT models (Strengths, Weaknesses, Opportunities, and Threats), intended to help you understand internal and external factors that can make or break your success toward your marketing goal.
Struggling to organize your marketing strategy? Our SWOT Analysis Template Excel helps you quickly identify strengths, weaknesses, opportunities, and threats in a clear, actionable format tailored for marketers and business owners.
Gain strategic clarity with a professional Excel SWOT matrix that automatically formats your inputs, making complex analysis simple and visually engaging—perfect for presentations or reports.
Built by experienced marketing analysts, this template follows proven frameworks used by startups and leading enterprises alike, ensuring you'll create impactful, data-driven strategies with confidence.
Trusted by hundreds of Excel Wonders customers, our templates come with step-by-step guidance, intuitive controls, and export-ready designs so you can deliver polished analyses that impress stakeholders.
Features:
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Yes. On the 'SWOT Analysis' sheet, click the 'Export' button in the top-right corner. A dialog box will appear where you can set the file name, format, and save location for your exported analysis.
This template is a strategic tool for conducting a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). It helps you identify and organize the internal and external factors that affect your business or project objective.
All data is entered on the 'Inputs' sheet, which has four sections. To add an item, select the desired section and click the 'New Item' button. A new row will be added, and its height will adjust automatically as you type.
Yes. You can add a maximum of 100 items to each of the four sections (Strengths, Weaknesses, Opportunities, and Threats).
For an item to appear, you must select it for inclusion. On the 'Inputs' sheet, click the final column for that item's row to add a checkmark. Only checked items will be displayed. Visibility can also be affected by the 'Compact View' setting.
Yes. Go to the 'Settings' sheet to find an option to either show or hide numbering for the items in your final SWOT analysis.
You can select your preferred view on the 'Settings' sheet: • Normal View: Displays all selected items from your 'Inputs' sheet. • Compact View: Allows you to set a maximum number of items to display per section, useful for creating a high-level summary.
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